Issue 01 / Q1 Winter 2007
Welcome—the winter welcomed two new members to our growing studio, Katharina + Jeff, "grafik" designer + new business ninja. How can we
help you in Q2? Operators are standing by…
| Barretto-Co. was asked to conceptualize, write, and design the highest level marketing communications piece for Adobe's largest product launch in the history of the company. Our challenge was to communicate the new product offering in a clear and accessible way AND to inspire creatives. Our solution—a unique z-fold brochure that presents the product offering in one direction while simultaneously staging a purely visual "workflow" landscape in the other—the form factor supports the concept of "work" and "flow". |
| Our long-standing relationship with Chronicle Books has produced two more publications we are eager to share. Mastering the Grill is a 416-page beast of a cookbook—barbecued beast that is. From equipment (grill types and tools) to fire (wood, charcoal, or gas) to ingredients (meat, poultry, fish, and vegetables), the authors have shared their impressive grilling know-how to explain the whys and the hows—and guarantee the wows—clearly and comprehensively. The Bunny Book gives a gal everything she needs to know to refine her image and expand her repertoire. With unprecedented candor, three professional Bunnies—one a career-driven diva, one a quintessential party girl, and one happily married—get together and dish on everything. |
| Baby boomers are emerging as the largest demographic in the country and ELDR seeks to create a community by providing them with the necessary information and resources to properly care for their aging parents. Barretto-Co. was hired to consult on strategic brand positioning, brand identity, and publication design. We collaborated closely with the founder and editor-in-chief on the "tone" of the brand and all of its expressions—identity system, trade show booth, brand guidelines and the design and production of the first issue expected on newsstands in June/07. What we learned… seventy is the new forty, you go ELDR's! |
| Our most recent BrownJesus fan is Oprah! (click on "Testament" at brownjesus.com for more). After a successful holiday sale in December at Arc Café (despite the rain), we have been steadily moving products and spreading the good word. We have even received a few snapshots of sightings around the city—thanks folks, keep 'em coming! |